Noor
Digital marketing specialist and WordPress developer focused on delivering measurable results. I create SEO-optimized websites and implement data-driven marketing strategies across platforms. My expertise includes:
- Custom WordPress development with built-in SEO architecture
- Technical SEO implementation using advanced tools
- Strategic ad campaign management with proven ROI
- Cross-industry experience (e-commerce, education, FMCG)
- Performance tracking and continuous optimization
Expertise
Expertise
Tools
SEO Project
Before
pataaree.com
Challenges
Started with very low organic traffic (only 583 clicks/month) and limited visibility (16.5K impressions/month)2.
Faced technical SEO issues such as slow page speed and mobile usability problems, impacting rankings and user experience.
Dealt with limited keyword coverage, restricting the website’s reach and growth potential2.
Encountered duplicate and thin content on product pages, negatively affecting search performance.
Addressed indexing and crawlability issues that prevented important pages from appearing in search results.
Needed to maintain a strong average position (9.4) while scaling up traffic and impressions significantly
After
I led the organic growth strategy for a leading Indian wedding e-commerce platform. My responsibilities included technical SEO audits, on-page optimization, keyword research, content strategy, and performance monitoring using Google Analytics and Search Console.
Clicks: Increased from 583 to 6,730—an over 1,050% increase.
Impressions: Jumped from 16,500 to 422,000—an over 2,450% increase.
Average Position: Remained steady at 9.4, indicating you maintained top-10 rankings even as visibility expanded.
Social Media Project
Social Media Growth for APEX Institute of Management
https://www.cuchd.in/apex-management/
developing and executing a comprehensive social media strategy for the APEX Institute of Management, a department within Chandigarh University. The primary goal was to establish a strong digital presence,
- The strategy focused on creating platform-specific content to build a professional network and a student community
- the page was grown to over 3,000 followers, establishing it as a key channel for industry collaboration and professional updates
- On Instagram, the account was built to nearly 1,000 followers through a consistent content schedule of over 160 posts, creating a vibrant hub for student life and academic achievements
Key performance indicators were closely monitored to guide the strategy. Instagram Reels covering events like the “Project Expo” and “Scholars’ Summit” successfully reached hundreds of unique accounts, with up to 34.4% of the reach coming from non-followers, effectively expanding brand awareness
Key Achievements:
- Achieved the #1 ranking for follower growth among four direct competitors on LinkedIn over a 30-day period
- Successfully scaled the LinkedIn presence to 3,000 followers and the Instagram page to 952 followers, far surpassing the growth of a comparable department’s social pages
- Leveraged analytics to track reach and interactions, ensuring content was optimized for audience engagement and growth
Challenges
Building a Digital Presence from the Ground Up
- To establish and grow social media channels for a specific institute in a competitive educational landscape. This required creating a unique brand voice and content strategy to attract and retain a target audience.
- To not only grow an audience but to do so faster and more effectively than competing institutions. This involved continuous monitoring and analysis of the competitive landscape to identify opportunities.
- To convert academic and professional events into compelling, short-form video content (Reels) suitable for a social media audience, thereby increasing event visibility and institutional prestige.
To track, analyze, and report on key performance metrics (e.g., reach, interactions, follower growth) to prove the effectiveness of the social media strategy and justify continued efforts.
WordPress Project
Global B2C Services is a logistics and transportation company that offers a comprehensive range of services to facilitate seamless and timely deliveries worldwide. The website, developed on WordPress, showcases the company’s commitment to providing fast, reliable, and cost-effective solutions for global transportation
Challenges
- The biggest challenge was presenting the science behind gravity-based renewable energy in a clear and user-friendly way. We used visual storytelling, simple language, and strategic layout to make the message easy to digest.
- As a new startup, there was limited content available. We tackled this by designing impactful sections with strong headlines, icons, and strategic CTAs that guide visitors effectively.
3bundle.com is an educational platform designed to simplify complex topics such as Digital Marketing, SEO, Python, C++, Rocket Propulsion, and Avionics. The site aims to bridge the gap between theoretical knowledge and practical understanding by providing clear explanations, tutorials, and concept-based blogs for students, professionals, and learners.
It includes a dynamic blog system, categorized content, and easy navigation to help users access relevant learning materials quickly and efficiently.
Challenges
The site had no initial content structure – all topics, layout, and sections had to be planned from scratch.
Needed to make technical subjects easy to understand, especially for beginners.
Required a clean, distraction-free layout that is engaging but not overwhelming.
Had to balance educational depth with SEO-focused formatting for blog visibility.
Managed the entire project independently – from design, development, to content writing and keyword optimization.
A clean, modern design was implemented using a green and blue color palette to reflect sustainability and professionalism. Key information was structured using visual aids like counters for “Projects Completed” and “Happy Clients” to quickly convey success and reliability
The website effectively translates complex technical services (like Solar Rooftop, Ground Mounted, and Water Pumps) into clear, digestible sections. This was achieved through a combination of high-quality icons, professional imagery, and concise descriptions, ensuring potential clients can easily understand Aarthos’s offerings
It includes a dynamic blog system, categorized content, and easy navigation to help users access relevant learning materials quickly and efficiently.
The website features a fully responsive design that provides an optimal viewing experience across all devices, from desktops to smartphones. Modern elements like the sticky navigation header and subtle on-scroll animations create a professional and engaging user experience
Challenges
Translating the company’s technical expertise into a visually compelling narrative that appeals to a broad audience, from homeowners to industrial clients.
Ensuring the website serves not just as an informational brochure but as an active engine for business growth.
- Designing a system to effectively display a growing portfolio of diverse projects in a way that is easy for visitors to navigate and simple for the client to update.
A clean, modern design was implemented using a green and blue color palette to reflect sustainability and professionalism. Key information was structured using visual aids like counters for “Projects Completed” and “Happy Clients” to quickly convey success and reliability
The website effectively translates complex technical services (like Solar Rooftop, Ground Mounted, and Water Pumps) into clear, digestible sections. This was achieved through a combination of high-quality icons, professional imagery, and concise descriptions, ensuring potential clients can easily understand Aarthos’s offerings
It includes a dynamic blog system, categorized content, and easy navigation to help users access relevant learning materials quickly and efficiently.
The website features a fully responsive design that provides an optimal viewing experience across all devices, from desktops to smartphones. Modern elements like the sticky navigation header and subtle on-scroll animations create a professional and engaging user experience
Challenges
Translating the company’s technical expertise into a visually compelling narrative that appeals to a broad audience, from homeowners to industrial clients.
Ensuring the website serves not just as an informational brochure but as an active engine for business growth.
- Designing a system to effectively display a growing portfolio of diverse projects in a way that is easy for visitors to navigate and simple for the client to update.
